Resources& Insights
Guides, case studies, charts, and strategic insights to help you succeed in the Chinese music market
Middle 8 Services for Artist Managers
China is an immense opportunity for global artists but the market can be difficult to understand and even harder to operate in. Middle 8 offers Artist Managers a full stack of services to grow artists and make more money in China.
Selected Case Studies
Some of Middle 8's greatest hits, case studies where we helped superstar artists like Dua Lipa close 7 figure deals and broke developing artists in China. We've impacted socials, streaming, partnerships and touring for a wide range of artists and labels.
Middle 8 Services for Record Labels
Middle is a full service outsourced China team for record labels. We drive streams, break artists, bring deals to the table and help record labels turn China into a profit center. We have over 20 years of experience in the market, executive leadership from Warner, 88rising and Fender, and a team of music business pros that live and work in China.
China Guide for Labels
A comprehensive introduction to the China Music Market backed by 20 years of hands-on experience in China.
The Digital Music Ecosystem in China
A quick guide to the key components in the Chinese Digital Music Ecosystem, this overview covers DSPs, social media and how to build an integrated system to grow artists and labels in China.
The Cost of Doing Nothing in China
Why you can't just ignore China...