Resource Overview
Why you can't just ignore China...
Guides
The Cost of Doing Nothing in China
Why you can't just ignore China...
2 min read
4.33 MB
For music professionals
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Middle is a full service outsourced China team for record labels. We drive streams, break artists, bring deals to the table and help record labels turn China into a profit center. We have over 20 years of experience in the market, executive leadership from Warner, 88rising and Fender, and a team of music business pros that live and work in China.
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Selected Case Studies
Some of Middle 8's greatest hits, case studies where we helped superstar artists like Dua Lipa close 7 figure deals and broke developing artists in China. We've impacted socials, streaming, partnerships and touring for a wide range of artists and labels.
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Middle 8 Services for Artist Managers
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A comprehensive introduction to the China Music Market backed by 20 years of hands-on experience in China.
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A quick guide to the key components in the Chinese Digital Music Ecosystem, this overview covers DSPs, social media and how to build an integrated system to grow artists and labels in China.
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Why This Resource Matters
The Chinese music market represents one of the world's fastest-growing opportunities for international artists and labels. With over 600 million active music streaming users and unique platform dynamics, success requires specialized expertise in key market strategies.
This guides from Middle8, Leading music marketing specialists for the Chinese market, provides actionable insights based on proven success helping music professionalsachieve measurable results in China's complex music ecosystem.
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